Course Alchemy
[kɔ-rs ˈæl-kə-mi]
noun: the science + art of changing ordinary course ideas into pure gold.
be honest...
How many times have you been let down by a
shitty course
You come across a business owner who totally speaks your language. They know your pain points inside out, their stories are giving you tons of a-ha! moments and they’ve even got the follower count to back it all up. “Seems like they really know their sh*t,” you think to yourself.
We’ve all heard the course horror stories, and maybe even have a handful of our own to tell.
So you bite the bullet and purchase their program, fully believing that it’s going to get you the results you crave so you can move your business forward.
then...
BAM
You log in to the course... and it’s a total letdown. As you skim through the course portal, you’re immediately underwhelmed.
Are just an extension of the free content you’ve practically memorized by now.
turns out the "secrets" you were promised
Long story short, you move on to things that are actually worth your time… and the course gets filed away in the internet abyss of lost logins.
It’s time to
of course creation
enter a new realm
If you’re here, I’m willing to bet that you’re sick and tired of all this course catfishing — and you’re determined to do things differently.
You don’t just want to create a course for the sake of creating a course. You want to deliver a transformative, spellbinding experience for your clients.
But uh… where the heck do you start?
the
course
alchemist
the
course
alchemist
hold up...
Let me dust off my crystal ball and see if I can read your mind...
You have no clue how to turn what you know into a course. You know you can deliver incredible results, but you’re not sure how to teach people to get there on their own.
You’re worried you’ll create a course that doesn’t deliver on its promises, and your worst nightmares are made up of unhappy clients, bad reviews, and refund requests.
You don’t know what you don’t know, and you’re worried about missing that secret element that turns a meh course into a golden one.
You’ve been pumping the breaks on your ideas because you’re not sure what your audience will actually pay for or how much to charge for a course.
You desperately want to create a course you feel confident in, so you can show up with BLE (big launch energy) knowing you’re selling something that gets real results.
Course creation isn’t your
let's make something crystal clear:
expertise
(And that’s okay. You shouldn’t expect it to be.)
If you’ve been listening to most coaches, it’s easy to believe that course creation is
“a simple elixir of an idea, an outline, and some slides…”
“But don’t forget to pack TONS of content in there, while also inflating the value so you can charge a premium price…”
“Oh, and you should also sell your course before you actually create it.”
“Simple, right?”
Ummm… what?
It’s no wonder you’re so overwhelmed and confused!
Just like alchemy, there’s an art and a science to creating good courses.
It’s time to dissolve the myths around
And if you’re serious about coming up with a transformational, just-what-your-client-needs course, then you need SO much more than some coach telling you “here’s what worked for me, let’s see if it works for you.”
What you really need is a step-by-step system that shows you exactly how to:
Find the best fit for a course in your product suite, so you can serve your audience and your business goals
Create a course your audience actually wants and learn to speak their language when creating + selling it
Turn an ordinary idea into gold without overwhelming your learners with unnecessary info
Take the guesswork out of pricing your courses with a proven method that doesn’t rely on inflating value
YES! THAT’S EXACTLY WHAT I NEED!
course creation
We've got just the thing
We’ve concocted an epic elixir for creating truly transformational courses and bottled it up inside one mind-blowing program.
the course alchemist
introducing
I’M IN! JUST TELL ME HOW MUCH
We’re altering the state of the
course creation industry
Here’s what makes The Course Alchemist so different from any course creation program you’ve seen before:
The methods & steps taught in The Course Alchemist are informed by a nearly decade-long career in the learning and development industry and have been used to build hundreds of courses across a huge variety of industries.
It was created by an instructional designer.
The core content of The Course Alchemist is focused on helping you create a truly transformational course. While we do include bonuses to help you launch and sell, our priority is helping you create a course you’re confident in and that your learners LOVE.
It focuses on building a quality course.
Unlike a live program that gets dripped out over time, you get immediate access to the entire self-study course. We’ve even included a 6-week and a 3-month roadmap, so you can work your way through the course on your schedule.
It’s guided by your schedule, not ours.
GIMME SOME OF THAT, PLEASE!
The Epic
I’m revealing Dreampro’s signature and proven step-by-step methodology. No more, no less. From analysis to design through evaluation, your courses will become the exact solution your ideal clients need with the transformation they're looking for.
the magic code
elixer
We don’t just talk the talk — we walk the walk, too.
The Course Alchemist recently went through a Dreampro Certified makeover, so we could turn an already incredible program into the only course creation course you’ll ever need.
In addition to the CODE framework, you’ll have access to exclusive resources that I’ve refined and used over the last decade to create high-quality, high-impact courses. These tools will help you enhance your productivity and efficiency when it comes to course creation.
The Alchemist Toolkit
Now that you've created the course of your clients' dreams, knowing how to market your course and share it with the masses is crucial. That’s why we’ve given you an entire bonus module on launching your course, including lessons from the Five-Figure Launch Queen herself, Taylor Slango.
Course Launch Cauldron
Here's what you'll
learn
Pick your course creation pathway so you can get the most out of TCA and build your course on a timeline that works for you and your schedule
Learn about The Dreampro Certified Standards of Excellence, so you understand what it takes to create a high-quality, high-impact, binge-worthy course
module 1
Becoming a Course Alchemist
Understand the four learning styles, so you can create a course that’s accessible and loved by ALL of your future learners
Uncover our signature CODE to Course Creation so you can work your way through TCA knowing exactly what to expect (with zero overwhelm)
Learn the many ways courses can transform your business so you can set goals and start thinking about how you want to show up and serve with a course
Find the perfect place for courses in your product suite (no matter your niche or industry) so you can make sure whatever you create supports your bigger business goals
module 2
Transform Your Business with Courses
Learn about the 5 most common types of courses in the online learning industry so you can weigh the pros and cons of each
Pick the best type of course for your skills, goals, and learners’ needs
Get crystal clear on who you want to help with your course and make predictions about what learners are looking for and how you can best serve them
Conduct and analyze market research (the overwhelm-free way) so you can turn those predictions into evidence that guides your course creation (not to mention your positioning and marketing)
module 3
Conduct Analysis
Validate your ideas and pivot where needed so you can have full confidence that you’re creating something that people can’t wait to pay money for
Refine your course topic and name so you can make informed decisions about what should (and shouldn’t) be included in your framework and outline
Create your course goals and objectives so you know exactly what transformation you’re moving learners towards
Develop a signature framework that positions you as an expert, showcases your unique skills + genius, and helps your learners stay on track
module 4
Outline the Framework
Design your course outline without it turning into a massive, scattered brain dump of ideas
Decide whether to include a community element based on the core transformation you’re helping learners achieve
Learn how to turn your outline into an actual course without getting overwhelmed (hint: we don’t start creating slides right away!)
Discover the most important thing to include in every single lesson to make sure students keep moving forward and making progress
module 5
Develop the Course
Create a polished presentation that makes your course look high-quality and totally legit, even if you have limited design experience
Map out your supplemental resources with intention so you can help your learners achieve their transformation even faster and with more ease
Select your spellbinding bonuses so you can elevate your program
Choose your course platform with an easy-to-use comparison tool (because researching via Google University is a total waste of time)
Brand and upload your course materials so you deliver a totally on-brand, totally professional client experience across all learner touch points
module 6
Execute & Evaluate
Learn how to capture learner feedback so you can collect unbelievable testimonials, boost completion rates, and get valuable insights to continually improve your course
Add automations to your course that allow you to deliver an even better learner experience with absolutely zero added work
Learn when and why to update your content so you always make sure you’re delivering relevant and timely info for your learners (and keep making $$$$ from your course!)
And we didn’t stop there
How do these spellbinding bonuses sound?
When it’s time to turn your magical course into literal gold (aka major PayPal and Stripe notifications), we’ve got you covered. From pricing your course to turning cold leads into sales, plus a ton of high-converting strategies for scaling and evergreening your program, this module has everything you need to make serious bank from your course.
bonus module
The Launch Cauldron
Spending ALL this time creating doesn’t just have to be for those who buy your course. I’ll show you how you can use your course content to generate more free and paid content, so you can attract more leads and grow your impact (and revenue) without jeopardizing the value of your course.
bonus training
Repurpose Your Course
Want to bring more innovation and creativity to your course? In this module, I’ll show you how to bring gamification and interaction to your program so you can further delight your learners and make them LOVE working their way through your content.
bonus training
Gamify Your Program
For all of my service providers and coaches out there, this bonus training covers everything you need to know about translating your skills into educating others. If you’re used to “doing” and aren’t sure how to translate your genius into a course, I guarantee you’ll have a solid course idea after going through my 7-step system.
bonus training
Shifting From Service Provider to Educator
As a course creator, a lot of people ask me what my favorite platform is. While there are so many options out there, Kajabi is one of our longtime favorites. I’ll show you exactly how to use it in your business and give you a free 14-day trial so you can see the magic for yourself.
bonus training
Bonus: Free Kajabi Trial + Training
Hey, Dreamer!
CEO of Dreampro, Creator of The Course Alchemist, Covered in dog hair
In case we haven't met yet, I’m pretty much the unicorn of the entrepreneurial space. I’m a course designer to six- and seven-figure entrepreneurs that could use a magical hand to design binge-worthy courses that make their clients come back for more.
I have a decade of experience designing jaw-dropping programs for Fortune 50 companies, non-profit organizations, small businesses, keynote speakers, and entrepreneurs in almost every single industry.
Which is all a very fancy way of saying that I’m an expert in helping you turn your genius ideas into profitable, dreamy courses.
That’s what I want for you. I want to show you the easier way to bring your ideas to the masses, so you can finally create the high-value, high-impact, highly-profitable course that I know you have inside that brain of yours.
THAT’S WHAT I WANT — COUNT ME IN!
If you’re looking to bring that kind of magic to your course, The Course Alchemist has all the elements you need.
i'm ariel
I created The Course Alchemist to help everyday entrepreneurs (like YOU) transform their expertise into courses their audiences want to binge. Because I’m obsessed with seeing badass business owners show up with full confidence that they’ve created something truly transformational.
We mean it when we say The Course Alchemist is the only course creation program you’ll ever need. How are we so sure? Because it’s Dreampro Certified!
YES! GIVE ME SOME OF THAT, PLEASE!
The Course Alchemist Gets the Dreampro
certified seal of approval
Not only that, but we’ve intentionally designed The Course Alchemist to help YOU create a quality offer that meets the Dreampro Standards of Excellence — because the intention you put into your course has a direct impact on your revenue and your reputation as a business owner.
The Dreampro Certified Course Standards of Excellence:
An intuitive learner experience
Supportive & high-quality graphics
Inclusive for ALL learners
Sound instructional design
Once you discover the essential elements of course creation, you will:
Create a course that you’re completely confident in and can’t wait to sell
Deliver incredible results and transformations for your learners
Get raving reviews and testimonials (without even having to ask for them)
Raise your prices and make more money from your incredible ideas
Increase your long term sales (not just a one-time cash injection at launch time)
It’s all waiting for you inside The Course Alchemist.
SIGN ME UP
Create a truly signature course that people are excited to join and consume
You’re going to make some serious magic — and that’s a
(OR YOUR MONEY BACK)
promise
When you join The Course Alchemist, you’re getting your hands on literally everything you need to create a solid, transformational course. In fact, we’re SO confident that we’ve given you an easy-to-follow, extremely actionable plan to create a course you feel 500% confident in that your investment comes with the Dreampro Money-Back Guarantee.
If you take The Course Alchemist from top to bottom and don’t end up with a course that you’re proud of, we’ll give you a full refund.
If you can show us that you’ve taken all of the action we recommend and don’t have a course you love within 3 months of purchase, we wouldn’t feel comfortable keeping your money — plain and simple.
(But for the record? We haven’t had a refund request yet.)
Got Questions?
I’ve got answers
Yep. The answer is that simple.
At Dreampro, we’ve concocted an epic elixir for creating a truly transformational course. And now, we’ve bottled it up inside one mind-blowing program. In The Course Alchemist, we cover every single step of course creation — from ideation to outlining, market research to recording — without ever overwhelming you with BS fluff.
We. Cover. It. All!
We know the end goal is to make money, so we’re giving you an entire bonus module on launching and selling your course. BUT, this is not a launch course. Our priority is helping you create a course you’re confident in and that your learners love. Which is exactly why the core content of The Course Alchemist is focused on helping you create a truly transformational course.
Yes! The Launch Cauldron bonus module includes our Course Pricing Tool which will help you come up with a no-brainer price for your course that also leaves you feeling fully compensated.
Absolutely. If you’ve never created a course before, or are pivoting from a service-based business, it can be tricky to know where to start. That’s why we’ve dedicated an entire module (Module 2) to helping you discover the best possible course for your business and where it belongs in your product suite.
Yep! You’re in great hands here, and The Course Alchemist will help you make sure your very first course delivers a real impact.
Yes! While not all modules will apply to you, The Course Alchemist will give you all the elements you need to take your existing course to the next level and make sure it meets the Dreampro Certified Course Standards of Excellence.
You bet. Both brand new and seasoned entrepreneurs are welcome in The Course Alchemist.
One of the things that makes The Course Alchemist so unique is that it’s guided by your schedule, not ours. Unlike a live program that gets dripped out over time, you get immediate access to the entire self-study course. We’ve even included a 6-week and a 3-month roadmap, so you can work your way through the course on your schedule.
Full disclosure: creating a course does take time and hard work. But The Course Alchemist promises to show you the easier, overwhelm-free way to put in that work, so you never have to second guess yourself or fall down the Google rabbit hole looking for answers.
We always want to make sure our learners have all the knowledge and tools they need to be successful, which is why we’ve included an evaluation form within the course where you can provide feedback. If you’re really feeling stuck, you can also reach out to us at hello@wearedreampro.com and we’d be happy to help!
We’d love to work with you to create your course! Please note the investment for a full done-for-you package starts at $18,000 (which, to be totally honest, is what makes The Course Alchemist such a STEAL!) If you’d like to chat about working with the Dreampro team, please visit outsourceyourcourse.com for more information.
You tell me, dreamer. Which sounds more like you?
I’M TOTALLY OPTION A. TAKE ME TO THE CHECKOUT!
“Is The Course Alchemist for me?”
We’re a magical combination if...
✔ You’re a business owner or entrepreneur who wants to create or update a digital course
✔ You want to serve more people and bring your ideas to the masses
✔ You give a shit about the quality of your products and the client experience you deliver
✔ You’re ready to put in the work to create a truly transformative course that delivers results and will make you long term sales
We’re not a good fit if...
✖ You just want to create a course as quickly as possible, even if it compromises quality
✖ You aren’t ready to put in the time + work it takes to create a solid course
✖ You don’t want courses in your product suite
✖ You already have an amazing, transformative course you love (like, what are you even doing here?)
Ariel breaks down each aspect of creating the course of your clients’ dreams. I have not seen a course filled with so much invaluable information; from the type of course your client needs, to the exact method of creating the content that will make them grateful they chose your course. If you’re looking to create a course or revamp your existing course, Dreampro has the course to help you alchemize your brand.
“I have not seen a course filled with so much invaluable information.”
— Racheal of golden flourish, Certified Wellness Advisor