Introduction: Why Micro-Courses Are Having a Moment When I first started Dreampro, most people believed you had to create an all-encompassing, 12-module mega course to be taken seriously. Fast forward to 2025, and the most successful course creators I know? They’re trimming the fat, narrowing their focus, and delivering transformational results through something much leaner: […]

Introduction: Live Launches Are Losing Their Luster If you’ve ever run a live course launch, you know the drill: daily emails, endless social content, sliding into DMs, watching your cart countdown—and hoping it all pays off. For years, this was the norm. But in 2025, course creators are realizing something important: Live launches aren’t sustainable. […]

Introduction: Course Marketing Isn’t What It Used to Be If you’ve felt like your launch strategy from 2020 just isn’t hitting anymore—you’re not alone. The course marketing landscape has changed dramatically, and what used to work (like posting daily on Instagram or running a webinar to a cold audience) no longer drives consistent sales. The […]

Introduction: Organic Traffic Is Changing—Are You Keeping Up? In the last few years, social platforms have changed the game for online course creators. What used to work—like organic posts and hashtags—just doesn’t drive the same traffic or conversions anymore. But one platform feature that is creating explosive results right now? ManyChat. Whether you’re a new […]

Introduction: Great Courses Don’t Sell Themselves You spent weeks (maybe months) pouring your heart into your course. You did the research, recorded the content, made the slides, and even added bonus resources. But when it came time to sell it—crickets. If this sounds familiar, you’re not alone. As the owner of a course creation agency, […]

Introduction: Course Creation Is Booming—But Tech Is the Bottleneck There’s never been a better time to be a course creator. From coaches to consultants, digital product sellers to niche experts, more and more people are turning their knowledge into scalable income through online courses. But for many creators, tech becomes the bottleneck that slows everything […]

Introduction: High Conversions Don’t Always Come from High Prices If you’ve been told the only way to make money with your course is to sell it for $997 or more, I’m here to lovingly challenge that idea. While high-ticket courses can work, they’re not the only way—and definitely not the easiest path if you’re just […]

Beyond Organic: Why Strategic Advertising Transforms Course Scaling Potential When we partner with course creators, we often encounter a common pattern: they’ve developed exceptional educational content and invested months in organic marketing—creating valuable content, building social media presence, and optimizing for search engines. Yet despite their quality offerings, growth remains frustratingly incremental. This isn’t surprising. […]

Beyond the “Send Button”: Email as Your Strategic Sales Ecosystem Let’s address the scenario I’ve witnessed hundreds of times: a brilliant course creator launches their masterpiece to… silence. Despite pouring their expertise into valuable content, the students simply don’t appear. This happens because most course creators miss a fundamental truth: your course isn’t just competing […]

Pricing Isn’t Just a Number—It’s Your Positioning Statement Let’s start with a truth most course creators miss: your price isn’t just what students pay—it’s a powerful statement about your expertise, your confidence, and the transformation you deliver. I’ve guided hundreds of course creators through this critical decision point, and I’ve seen firsthand how the right […]