One thing I hear regularly from clients and peers in my network is this: “I want to create a course and make it evergreen.”
For anyone who’s been wondering, “What exactly does ‘on evergreen’ mean?”—don’t worry, you’re not alone! Putting something “on evergreen” essentially means creating a marketing funnel that runs automatically. This allows people to discover and purchase your course or program without you actively promoting it—it’s a passive income dream.
If that sounds like music to your ears, here’s what I wish I knew from Day 1 about building passive income with evergreen funnels:
1. Test Before You Evergreen
Before jumping straight into an evergreen funnel, you should absolutely live launch your offer first. Why? Because live launching:
- Validates your offer: Ensure it’s solid and addresses real customer needs.
- Gathers testimonials: Social proof encourages future buyers who won’t interact with you directly before purchasing.
- Tests conversion events: Know what works to turn leads into buyers. (#qualityconverts)
If you’re ready to create a course but don’t know where to start, check out our Done-For-You (DFY) course creation services to bring your ideas to life. Learn more here.
2. Evergreen Funnels Take Time
Evergreen funnels are a long game. They won’t be up and running perfectly in a day. They require:
- Strategic testing: Ensure automations work smoothly.
- Ad monitoring: Your ads need to attract the right audience and drive conversions.
Don’t let this discourage you—just start today! Build your content, launch it, test it, and share it far and wide. Consistent effort will pay off in the long run.
3. Consider a Membership Model
As I work with clients on creating their courses, I often find that the best way to help more people at once while generating recurring revenue is through a membership model. Memberships:
- Allow you to create a consistent revenue stream.
- Cultivate a loyal community that may invest in other offers.
- Are perfect for evergreen funnels.
The truth is, building a membership isn’t just about deciding what content to provide each month and hoping people stick around. It’s about creating value, fostering connection, and delivering ongoing results.
If this sounds like the right fit for you, our Dreampro Course Creation System can help you build high-quality, scalable programs. Explore our course here.
Final Thoughts
Going evergreen isn’t an overnight process, but it’s worth the effort. Whether you’re starting with a live launch, testing your funnel, or creating a membership, the key is to take the first step.
Remember, every expert started where you are now. Keep growing, learning, and dreaming!
Stay tuned for more on memberships soon. Later, dreamer!
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