Course Creation & Business Strategy
There’s a lot of advice floating around about creating a product suite. To be honest, it’s frustrating to see some of the myths that are taken as fact. The truth is, there’s no one-size-fits-all way to build a business or design a product suite.
I’ve worked with clients who’ve successfully created their product suites in many different ways—ways that work for them. So, today I want to bust the five biggest myths about creating a product suite and empower you to build yours in a way that feels right for you.
Myth #1 (and 1.5): You Have to Start with One-on-One Coaching
Myth 1: You DON’T have to start with one-on-one coaching.
While one-on-one coaching can be a high-ticket way to grow your business, not everyone wants to work individually with clients. If you prefer group coaching, digital products, or even a course as your first offer, go for it! Your offer should align with what excites you, not with what someone else says you should do.
Myth 1.5: The only way to grow a wildly successful business is as a coach.
This is absolute nonsense! Many business owners thrive as service providers, creators, or educators without ever stepping into the coaching space. For example, building a scalable course can be just as impactful as coaching—and sometimes even more so!
Myth #2: Scaling Your Business Means Adding More
Scaling isn’t about adding more stuff to your business. It’s about being intentional and refining what you already have.
Ask yourself: If I had ten times the number of clients in my current offers, would it still work? Scaling isn’t about making your product suite more complicated—it’s about improving processes and focusing on what you’re passionate about.
When designing your course, think about scalability. Does your course structure allow you to serve more clients without requiring more of your time? If not, consider how you can adjust your delivery method.
Myth #3: The Only Way to Scale is Through Courses
Courses are an excellent way to scale, but they’re not the only way. Some businesses scale through memberships, group programs, or licensing their intellectual property.
That said, courses remain a powerful tool because they allow you to package your expertise into a format that clients can engage with repeatedly. If you’re considering scaling with a course, make sure it delivers transformation and is designed with your audience’s needs in mind.
Need help building a scalable course? Check out our Done-For-You Course Design Services. Learn more here.
Myth #4: You Have to Fill Every Gap in Your Client’s Journey
While it’s important to support your clients, you don’t have to create a product for every stage of their journey. It’s okay to focus on where you can provide the most value.
For example, if you specialize in helping established entrepreneurs, you don’t need to create products for beginners. You might also partner with experts in complementary areas to address gaps rather than stretching yourself thin.
Focus on where you excel, and don’t feel obligated to be everything to everyone.
Myth #5: It’s Not Okay to Be Multi-Passionate
Being multi-passionate is not a liability—it’s a strength. If you manage multiple areas of focus, the key is to be strategic. Decide what aligns with your goals and what you’re passionate about.
When it comes to creating a product suite, this might mean diversifying your offerings into courses, services, or programs that cater to different audiences. Just make sure everything aligns with your overarching business strategy.
5 Biggest Myths About Creating a Product Suite: The Bottom Line
It’s easy to feel pressured by advice that claims there’s only one “right” way to build your business. But here’s the truth: you can create your product suite and business in a way that feels authentic to you.
If you’re ready to design a course or product suite that reflects your unique strengths and serves your clients with excellence, we’re here to help:
- Done-For-You Course Design Services: Let us take the lead in creating a transformational course for your business. Learn more here.
- Dreampro Course Creation System: Build a high-quality course your way with our proven framework. Get started here.
You don’t need to follow someone else’s rules. Do what works for you, and success will follow.
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