Pricing Isn’t Just a Number—It’s Your Positioning Statement Let’s start with a truth most course creators miss: your price isn’t just what students pay—it’s a powerful statement about your expertise, your confidence, and the transformation you deliver. I’ve guided hundreds of course creators through this critical decision point, and I’ve seen firsthand how the right […]

Content creators have an incredible advantage when it comes to online courses. If you’re already running a blog, podcast, or YouTube channel, you have a treasure trove of material that can be repurposed into a high-quality, sellable online course. This blog will guide you through the process of transforming your existing content into a course […]

Creating an online course is an incredible way to share your knowledge, scale your business, and make a lasting impact on your audience. However, many course creators face a significant obstacle: imposter syndrome. That nagging voice that whispers, “Who are you to teach this?” or “What if no one buys your course?” If this resonates […]

Introduction Creating an online course is a powerful way to grow your business, share your expertise, and deliver transformation to your learners. However, the process isn’t always smooth sailing. Many course creators unknowingly make mistakes that can hinder their success, impact learner satisfaction, and reduce profitability. In this blog, we’ll dive into the most common […]

The digital course industry continues to evolve at lightning speed, and as we step further into 2025, it’s essential to stay ahead of the curve. Drawing from insights across hundreds of our students and clients, here’s what’s shaping the online course space right now—and what it means for creators like you. What’s Happening in the […]

Come Behind the Scenes and See What Goes Into a Successful Launch Ah, launches. They’re exciting, nerve-wracking, and pivotal moments in your business journey. But the big questions remain: should you launch a new course or update an old one? How do you handle changes without risking your credibility? Let’s take a behind-the-scenes look at […]

True Innovation Helps Your Learners and Improves Their Learning Experience Innovation is vital to keeping your business relevant and fresh. But innovation for its own sake—without a clear goal—can do more harm than good. The key is focusing on your learners and using innovation to enhance their experience. Let’s explore how to make impactful, client-centered […]

Are We Still Beta Testing New Products? Only if They Are Used Correctly Beta programs have long been a trusted way to test-drive a product or course before a full launch. They allow creators to refine, gather feedback, and smooth out any rough edges. But in today’s fast-paced and economically uncertain market, are beta programs […]

Remember Why You Started Creating courses and guiding clients is fulfilling work—but are you staying true to your purpose? As entrepreneurs and course creators, it’s essential to pause and reflect on the why behind what we do. If we’re not creating intentionally to meet our clients’ deeper needs, then it’s time to reevaluate. I’m Ariel […]

Joining the Peloton community wasn’t just about enhancing my fitness journey—it gave me fresh insights into my own business model. From their seamless onboarding experience to their ingenious use of gamification, Peloton’s approach offers lessons that can transform how we run online businesses and design courses. If you’re looking for inspiration to create courses or […]