Introduction: Stop Guessing—Match Your Channel to the Buyer Journey If you’ve been wondering whether to double down on Instagram DMs or stick with good ol’ email marketing, here’s my honest take as the owner of a course creation agency: they’re both powerful—when you use them for the right job. In 2025, Instagram DM automation (via […]

Introduction: Course Marketing Isn’t What It Used to Be If you’ve felt like your launch strategy from 2020 just isn’t hitting anymore—you’re not alone. The course marketing landscape has changed dramatically, and what used to work (like posting daily on Instagram or running a webinar to a cold audience) no longer drives consistent sales. The […]