Introduction: Stop Guessing—Set Targets You Can Actually Hit If you’ve ever stared at your numbers wondering, “Is this good?”—you’re not alone. I run a course creation agency, and even seasoned creators ask for benchmark guardrails: What should my landing page convert at? What take‑rate is normal for a bump? How do my email metrics stack […]

Introduction: Stop Guessing—Match Your Channel to the Buyer Journey If you’ve been wondering whether to double down on Instagram DMs or stick with good ol’ email marketing, here’s my honest take as the owner of a course creation agency: they’re both powerful—when you use them for the right job. In 2025, Instagram DM automation (via […]