The digital course industry continues to evolve at lightning speed, and as we step further into 2025, it’s essential to stay ahead of the curve. Drawing from insights across hundreds of our students and clients, here’s what’s shaping the online course space right now—and what it means for creators like you. What’s Happening in the […]

Come Behind the Scenes and See What Goes Into a Successful Launch Ah, launches. They’re exciting, nerve-wracking, and pivotal moments in your business journey. But the big questions remain: should you launch a new course or update an old one? How do you handle changes without risking your credibility? Let’s take a behind-the-scenes look at […]

True Innovation Helps Your Learners and Improves Their Learning Experience Innovation is vital to keeping your business relevant and fresh. But innovation for its own sake—without a clear goal—can do more harm than good. The key is focusing on your learners and using innovation to enhance their experience. Let’s explore how to make impactful, client-centered […]

Are We Still Beta Testing New Products? Only if They Are Used Correctly Beta programs have long been a trusted way to test-drive a product or course before a full launch. They allow creators to refine, gather feedback, and smooth out any rough edges. But in today’s fast-paced and economically uncertain market, are beta programs […]

Remember Why You Started Creating courses and guiding clients is fulfilling work—but are you staying true to your purpose? As entrepreneurs and course creators, it’s essential to pause and reflect on the why behind what we do. If we’re not creating intentionally to meet our clients’ deeper needs, then it’s time to reevaluate. I’m Ariel […]

Joining the Peloton community wasn’t just about enhancing my fitness journey—it gave me fresh insights into my own business model. From their seamless onboarding experience to their ingenious use of gamification, Peloton’s approach offers lessons that can transform how we run online businesses and design courses. If you’re looking for inspiration to create courses or […]

Working with a corporate giant like Lowe’s was one of the most exhilarating and transformative experiences of my career. Designing a training course for a company of that magnitude required vision, precision, and the ability to embrace cutting-edge technology. In this post, I’ll walk you through the process, from understanding the scope to leveraging virtual […]

Crafting exceptional courses is both an art and a science, and while I’ve had the chance to work with businesses of all shapes and sizes, there’s something uniquely fulfilling about collaborating with small online businesses. In this blog, I’ll share why small businesses come out on top when it comes to the instructional design process […]

Expanding your business can feel overwhelming, but sometimes the best strategy is to simply go for it. If you’ve been waiting for a sign, this is it. In this blog, we’ll dive into insights from Madison Tinder, a multi-passionate entrepreneur who proves that diversification and strategic planning can coexist to create a thriving, scalable business. […]

Teaching is an art, and whether you’re a seasoned course creator or just starting out, there’s always room to grow. The ability to teach effectively is more than just knowing your stuff—it’s about connecting with your audience and creating a transformative experience. In this blog, we’ll explore 8 practical tips to help you become a […]