True Innovation Helps Your Learners and Improves Their Learning Experience Innovation is vital to keeping your business relevant and fresh. But innovation for its own sake—without a clear goal—can do more harm than good. The key is focusing on your learners and using innovation to enhance their experience. Let’s explore how to make impactful, client-centered […]

Are We Still Beta Testing New Products? Only if They Are Used Correctly Beta programs have long been a trusted way to test-drive a product or course before a full launch. They allow creators to refine, gather feedback, and smooth out any rough edges. But in today’s fast-paced and economically uncertain market, are beta programs […]

Creating Courses is a Great Way to Generate Passive Streams of Income If you’ve been searching for ways to diversify your revenue while maximizing your impact, course creation might be the answer. Developing and launching courses allows you to reach a larger audience, establish your authority, and create passive income streams that keep generating revenue […]

Intellectual Integrity: Know It, Love It, Respect It When Designing Your Courses For creators, especially those who rely on writing, there’s no bigger fear than the dreaded P-word: plagiarism. Yikes. No thank you! As someone who develops courses for businesses across a variety of industries, I’ve encountered the challenge of creating content for topics outside […]

Remember Why You Started Creating courses and guiding clients is fulfilling work—but are you staying true to your purpose? As entrepreneurs and course creators, it’s essential to pause and reflect on the why behind what we do. If we’re not creating intentionally to meet our clients’ deeper needs, then it’s time to reevaluate. I’m Ariel […]

Natalie Dobkins is a remarkable entrepreneur and dog trainer who has built not one, but two successful dog training businesses. In this recap of my podcast conversation with Natalie, we’ll dive into her journey, challenges, and insights into creating thriving businesses in the dog training world. All About Natalie & Her Business Journey Natalie Dobkins […]

Looking for the ultimate toolkit to streamline your course creation process? In this post, I’m sharing my favorite tools, platforms, and software to help you create, host, and elevate your online course. Technology doesn’t have to be intimidating—it’s all about finding the right tools to make your process smoother and your course more impactful. The […]

Deciding what content to offer for free and what to keep behind a paywall can feel tricky. Many entrepreneurs worry about giving away “too much” for free, but the truth is, free content is one of the most powerful tools in your marketing toolkit. Let’s dive into how you can effectively leverage free content as […]

Joining the Peloton community wasn’t just about enhancing my fitness journey—it gave me fresh insights into my own business model. From their seamless onboarding experience to their ingenious use of gamification, Peloton’s approach offers lessons that can transform how we run online businesses and design courses. If you’re looking for inspiration to create courses or […]

Working with a corporate giant like Lowe’s was one of the most exhilarating and transformative experiences of my career. Designing a training course for a company of that magnitude required vision, precision, and the ability to embrace cutting-edge technology. In this post, I’ll walk you through the process, from understanding the scope to leveraging virtual […]