Creating a robust certification program is only half the battle; getting it into the hands of your ideal learners is where the magic happens. In this blog, we’ll explore actionable marketing strategies to promote your certification program effectively, ensuring it reaches the right audience and achieves maximum impact. Whether you’re targeting industry professionals, students, or […]

Come Behind the Scenes and See What Goes Into a Successful Launch Ah, launches. They’re exciting, nerve-wracking, and pivotal moments in your business journey. But the big questions remain: should you launch a new course or update an old one? How do you handle changes without risking your credibility? Let’s take a behind-the-scenes look at […]

True Innovation Helps Your Learners and Improves Their Learning Experience Innovation is vital to keeping your business relevant and fresh. But innovation for its own sake—without a clear goal—can do more harm than good. The key is focusing on your learners and using innovation to enhance their experience. Let’s explore how to make impactful, client-centered […]

Creating Courses is a Great Way to Generate Passive Streams of Income If you’ve been searching for ways to diversify your revenue while maximizing your impact, course creation might be the answer. Developing and launching courses allows you to reach a larger audience, establish your authority, and create passive income streams that keep generating revenue […]

Intellectual Integrity: Know It, Love It, Respect It When Designing Your Courses For creators, especially those who rely on writing, there’s no bigger fear than the dreaded P-word: plagiarism. Yikes. No thank you! As someone who develops courses for businesses across a variety of industries, I’ve encountered the challenge of creating content for topics outside […]

Remember Why You Started Creating courses and guiding clients is fulfilling work—but are you staying true to your purpose? As entrepreneurs and course creators, it’s essential to pause and reflect on the why behind what we do. If we’re not creating intentionally to meet our clients’ deeper needs, then it’s time to reevaluate. I’m Ariel […]

Evergreen Courses & Automated Sales Strategies Transitioning to an evergreen sales model can be a game-changer for course creators. It allows you to automate your sales process, reach a wider audience, and focus on scaling your business. In this guide, Daniela Justus, a Facebook and Instagram Ads + Funnel Strategist, walks us through how to […]

Course Creation, Energetics & Launch Success Launching a course or offer is about more than strategy—it’s about embodying your message and staying aligned with your clients’ needs. Rachael Fisher, an energetic leadership coach, shares how embodying your work and being willing to pivot during launches can create powerful results for your business. If you’re ready […]

Course Creation & Legal Protection As a course creator, your intellectual property is one of your most valuable assets. Protecting it legally isn’t just a good idea—it’s essential. Chandler Holsapple, Esq., a lawyer and entrepreneur specializing in legal protection for online businesses, shares her expertise on safeguarding your courses and content so you can scale […]

Course Creation & Business Strategy There’s a lot of advice floating around about creating a product suite. To be honest, it’s frustrating to see some of the myths that are taken as fact. The truth is, there’s no one-size-fits-all way to build a business or design a product suite. I’ve worked with clients who’ve successfully […]